Key Rent Roll

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Sam Applegate

Founder and Chief Executive Officer

I have worked on over $2B of multifamily acquisitions. One tool that was essential in accomplishing this was a rent roll analysis software as it allowed for a comprehensive understanding of a properties current rental performance and provided insight into where rents were headed. In other words, it showed you how much money you are you are bringing in and what direction it was headed.

I created this software out of necessity and personally utilize it for my own underwriting needs. While other tools exist, they either lack the same level of quality or come with an exorbitant price tag. Collaborating with leading software engineers, I’ve developed a platform that offers top-tier performance at a significantly lower cost.
I’ve come to appreciate the balance between data analysis and strategic decision-making. Beyond providing a glimpse into current and future rental performance, my software empowers users with customizable reporting and predictive analytics. This additional layer of functionality goes beyond basic rent roll analysis, allowing investors to dive deeper into market trends, tenant demographics, and potential areas for optimization. By equipping users with these advanced insights, my goal is to not only streamline the acquisition process but also to facilitate long-termportfolio growth and success in the competitive real estate landscape.

David Michael

Chief Technology Officer

I’ve honed my expertise in developing innovative solutions that drive efficiency and enhance decision-making processes. With a passion for leveraging technology to solve complex challenges, I’ve played a pivotal role in shaping our rent roll analysis software. Collaborating closely with our CEO and a team of skilled software engineers, I’ve spearheaded the development of a platform that offers unparalleled performance and value.
Drawing from my experience in multifamily acquisitions and a deep understanding of the real estate industry’s demands, I’ve ensured that our software not only meets but exceeds the highest standards. By incorporating cutting-edge technology and advanced algorithms, we’ve crafted a solution that provides comprehensive insights into current rental performance while also predicting future trends with precision.
Beyond the basic functionalities of rent roll analysis, I’ve infused our platform with customizable reporting features and predictive analytics capabilities. This empowers our users to delve deeper into market dynamics, tenant behavior, and potential areas for optimization. By equipping investors with these advanced tools, my aim is to not only streamline the acquisition process but also to foster long-term portfolio growth and success in today’s competitive real estate market.
At the heart of my role as CTO is a commitment to innovation, continuous improvement, and delivering tangible value to our clients. I’m dedicated to pushing the boundaries of what’s possible with technology, ensuring that our platform remains at the forefront of the industry and continues to empower investors.
Key Rent Roll